Several people still believe that having a website isn't necessary. This can't have been further from the truth. We live in a digital era where the majority of people are searching online for business. In this article, we go through the reasons why your small business needs a website in 2020. You need to have an online presence, no matter how large or small the organisation might be at present. Otherwise, without even noticing it you could be severely hampering the potential of your brand.
A website is about your future and your needs. And to express their desires in a simple, precise and convincing manner.
If you run one of those small companies that does not have a website and that fact alone does not convince you to build an online presence for your company, here are the reasons:
Now almost everybody is online. Everybody browses the internet all the time, whether it's via their laptop or smartphone. This suggests that there are a vast number of individuals who are searching for online services that they use, one of which could be yours. If you don't have a website, you're totally wasting this chance.
Unlike a retail store, the website is open 24/7/365 to current and future users. And when you are asleep or on vacation, this helps you to continue selling your goods and services. Not only are you able to continue trading, but if your brick and mortar shop is closed, it is still a way for prospective buyers to reach you with a contact form.
You need a strong credibility to attract and keep your buyers involved. Customers would not buy from a company they don't like. The first feeling you have for customers is your website. It can offer the appearance of laziness or a lack of dedication if you have no website at all. A purchasing would not inspire any of these values.
In the online world, a website adds a lot of credibility, much like a business card. And surveys have shown that without a website, 63 % would not consider dealing with a company. That's a huge part of the competition you're losing out on simply because there's no website for you.
Building websites is no longer limited to those with certificates of coding. To launch a website, you don't need to know the complete ins-and-outs of HTML. Learning how to code and provide inexpensive website design services has never been easier for individuals. There are many web designers from small companies who will design and host your platform for you. We have recently published an article about how to create your own website and strongly recommend that you try it out before you make a decision. If your company need website you can explore our website.
A website lets you teach your customers in every way that you choose. The options are infinite, whether it be through animations, blogs or also with the goods / services sites. You have absolute control of the website's content as well. So it can be quickly changed if anything changes.
You need to have an existing reputation before you can develop a solid customer base. Your customers need to realise what your brand is all about and about what your products are.
There's no better way to display the identity of the brand than with a website. You will build a specific culture that supports your ethics through a combination of text and media.
It is assured that the opponents will have a platform for their small company in this new age. And if you already don't have a website, your rivals will have access to a lot of buyers, which will give them the upper hand. It is in your best interests, with this in mind, to get in on the action and grab a piece of the pie.
Many small business owners believe that it would be sufficient to provide a social media profile (such as Facebook, Instagram or LinkedIn). It can't get far away from the reality. In combination with your website, Social Media can function and be used to improve your online presence. Although you are able to connect much faster through social media with customers, getting the information they need from your social accounts is very difficult for them.
The reasons should be enough to persuade you that it's time to invest in website services that are affordable. Your website will act as the online portal of your company, whether you sell goods from an in-person shop or provide services and need to connect with more customers. It ties you with clients who otherwise you would never have access to.
Nevertheless, we understand that not everyone is professional in website design. Call us today for a free consultation if you feel like you need help on building your website or optimising your current site! Our web designers for small businesses will help drive your online presence to the next level.