By the end of 2021, mobile devices are expected to make up nearly 73 percent of global overall e-commerce revenue. This means evaluating the brand mobile experience is critical to being competitive and providing the CX expected to follow the mobile commerce patterns of 2021. However, the challenge for many companies is to build a mobile strategy for eCommerce that makes sense for them. Ultimately, before spending time and resources, going through this will be the difference between success and failure.
Companies will need to expect smartphone customers as mobile shopping habits begin to grow. Specifically, both interactive and in-person shopping environments can appeal to their needs. By providing native mobile eCommerce checkouts, companies can guarantee a frictionless conversion route. Integrating social media activities with social sales would continue to turn fans into consumers.
The use of PWA and Progressive Mobile Applications is one of the main developments in the e-commerce industry. A website that has the appearance of a mobile application is a progressive web app. We'll see more brands take advantage of PWAs to have a simpler, quicker web interface while still using a plugin rather than releasing native mobile applications, which can be costly to create.
2020 has pushed companies to find new ways to merge the interactions between the online and in-store. Adopting Augmented Reality (AR) has risen in popularity as companies work to provide buyers with a glimpse into how product blends into their lives. When we reach 2021 and continue online adoption, it is becoming more important than ever to personalise interactions.
What begins as a fast voice search on a virtual assistant such as Alexa, Google Home, or Siri from a customer, requesting guidance on "the best new products of 2021," will lead them to read the blog post of your brand and access your website. A constant issue is that most websites do not provide voice-based navigation on their websites or applications, so once they launch on voice, prospects must switch channels to actually browse or complete an order.
More brands will collaborate with social advertising sites in 2021, as well as create e-commerce transactions on social sites so that shoppers can simultaneously scroll, buy, and interact with their friends and favourite brands. In order to truly execute e-commerce purchases inside a social app, further investments will be made.
One of the hesitations of the late adopters of smartphone shopping is the apprehension of mobile security. Through integrating with mobile wallets and intermediaries such as Apple Pay, Google Pay, or PayPal, multiple websites and shopping applications have eased fears, meaning shoppers may not have to fear entering their credit card details on any transaction on an ongoing basis. In 2021, investments in mobile wallets and one-touch transactions will expand, enabling consumers to buy without caring about protection on the platforms of their choosing.