Augmented reality provides an interactive experience between mobile users and their surroundings. It allows the mobile user to interact with their surroundings through the overlaying of digital elements throughout their environment using their mobile device.
In our current generation people have become increasingly dependent on their mobile devices. More and more types of different mobile devices have been released throughout every year and with it the adoption of augmented reality technology has begun to rise. Below is a list on the impact that has been brought forth by augmented reality towards mobile applications.
Augmented reality has changed the way medical education and the healthcare industry system operates. As augmented reality allows their trainees to test their hands on a visualized field visually before going through real life procedures. This allows the trainees to hone their skills while giving them experience as close to the real procedure. This improves the treatment quality and safety for patients when the trainee operates in real procedures.
With the popularization of mobile devices comes different forms of entertainment such as games, videos etc is up. In the past games such as Pokémon Go have brought a storm to the entertainment industry in the mobile platform through its unique way to play it. It was made possible due to Augmented Reality. Later on, many games have followed suit to develop their own unique ways of entertainment using augmented reality ,allowing people to immerse themselves in it.
Generation Z is the future in which the way they consume content on the internet is different which led to a change in advertising and marketing in recent years due to the progression of augmented reality mobile app development. Through mobile apps companies can use different and creative strategies to attract more customers while retaining the existing ones. For example L'Oréal has done this by using AR, the user is able to layer the product on themselves without actually putting on the product physically and later on more and more companies follow suit in which they implemented AR in their advertising and marketing. This was popularized due to it being able to give the experience of allowing the buyer to eliminate any doubts on the products. In hindsight this shortens the sales time cycle while also increasing the favorability of the customer towards their brand.
During the adoption of AR technology in mobile applications it is believed that the education department is going to benefit from this the most. It is believed that teachers will be able to teach in a more interactive, interesting way, spurring the students to learn more.
In some cases things that can’t be done before the adoption of AR tech now can be done through it. For example, In a chemistry class certain chemical reactions cant be seen by the naked eye and will need expensive equipment which some education facilities don't possess but with AR it can present the unseen in the class.
Popular social media such as Facebook, Instagram and Snapchat have found ways to implement AR into their platforms. The implementation allows the user to use cathy AR filters allowing them to immerse in the experience of having digital effects forever redefine the way they engage with other users on the platform.
The real estate industry is taking full advantage of augmented reality mobile app development. Realtors and real estate agents are using augmented reality to provide a preview display of the estate through 3d models. The AR displayed through using the mobile app is in proper dimensions, details, proportions etc. This allows their customer to be able to look at the estate in detail and interact, thus this will be able to make them make decisions faster.
Healthcare,Advertising and marketing. (2021). Retrieved from https://www.appventurez.com/blog/impact-of-augmented-reality-on-mobile-app-development/