Nowadays smartphones are everywhere and they could be said to be part of our daily lives. As every smartphone nowadays comes with GPS, making location-based services more relevant as time goes on. Location-based service is usually tracks user’s device location in real-time Thus detection of user movement and proximity between objects and so on is much easier due to the commodity of built-in GPS module on the device..
With all that said location-based services bring lots of convenience to our lives and this will become more relevant in the future. This is not without basis as ever since the integration of the geolocation option, it has been in the trends of mobile app development. Extracting information given by this can bring benefits of various kinds from different perspectives such as:
Applications that heavily rely on geolocation involve services such as ordering a taxi from a handheld device, for example, uber and other similar services. Once the user is done ordering the ride the user will be able to track where it is located once the driver accepted the inquiry, the estimated time will be displayed based on the distance and speed the driver is going at for him to arrive. Whilst all these happen the driver will be able to locate the coordinates of the user’s location.
Delivery orders from online stores are done through food delivery. While in process of delivery the customer can track the order delivery status, this will give the status if it was sent and when the customer will receive it.
Locating potential customers/participants through their location, sellers will be able to target send invitations. Thus users looking to do something of interest in the seller’s jurisdictions will be able to attend the events. This is function can be found in the Facebook “Events ” function.
Enabling people in the community to show their opinions and discuss local content by sharing it through social apps. This enables the promotion of the content bringing forth the interest of the people around it.
High-rated reviews are one of the best advertisements for the business. This works behind the same concept as a friend recommending you a place to go to, you will most likely to pay more attention to the recommended place. Apps such as EAT24 uses this concept to share users' reviews with other users of the app.
Businesses can use the geolocation-based mobile app to market their products. This enables the target of users based on their location. This allows the attraction of suitable new customers as long as the offer is attracted towards them.
Offering offers towards a more specific customer, appealing to the users. This helps increases sales for once the adoption of geolocation marketing.
Able to interact with existing customers, by narrowing down customers base on their location the organization will be able to provide the offering of goods base on their location, henceforth the user’s interest towards the products will be higher
In addition this method helps gain new customers, as this is done more and more existing and new customers will be more aware towards the brand as the times of offers popping out increases.
Able to collect data about the customer location, their environmental traditions, and other stats. With all these data entrepreneurs will be able to draw conclusions concerning on what is their preference to increase sales and deploy suitable potential sales tactics and so on.